About Us
Ten years ago, a woman and a man — Emma and Daniel — stood in front of a small, empty shop space in London. It wasn’t much at the time: bare walls, old lighting, and a quiet street that didn’t seem particularly special. But when they looked at each other, they shared the same thought: this might actually work.
They had met years earlier while working in the fashion industry. Both loved the craft, but both felt restricted by the rules, markups, and margins set by larger companies. They shared a belief that became the foundation of their dream:
good clothing shouldn’t be overpriced, and customers deserve honesty and real value.
What started as casual conversations after long workdays slowly turned into a plan:
What if we created a boutique built on fairness, quality, and genuine connection?
With limited savings and a lot of determination, Emma and Daniel signed the lease and opened the doors. In the early months, they did everything themselves: steaming garments in the back room, arranging displays, adjusting lighting, and remembering every customer by name. Some days were slow, some weeks uncertain — but every challenge reminded them why they began, and why they believed in it together.
Now, ten years later, they stand outside the same storefront, seeing how Everly has grown naturally into the neighbourhood. What started as a shared dream between two people — partners in life and in business — has become a trusted place for people to shop, explore, and feel at home.
Everly wasn’t built quickly.
It was built with patience, teamwork, and a commitment to doing things the right way.
Our Mission
To offer high-quality, thoughtfully curated clothing at fair and accessible prices — creating a boutique experience where customers feel valued, understood, and confident in what they wear.
Our Vision
To continue growing Everly as a trusted, community-focused fashion destination in London: a place where timeless style, honesty, and personal connection always come first.